The project is co-financed by the Governments of Czechia, Hungary, Poland and Slovakia through Visegrad Grants from International Visegrad Fund
ENHANCING RURAL ECONOMY THROUGH REGIONAL BRANDING IN KAKHETI, GEORGIA
The project addresses the improvement of ecosystem for business and social business development at the regional level in Georgia. The aim is to support local entrepreneurs by networking and organizing local stakeholders on the principles of Local Economic Development and Regional Branding. Support will be provided on the basis of experience from the Visegrad countries. Majority of the Visegrad partners are directly linked to the high expertise related to the issue of regional development and also Regional Branding. From this experience, support of local entrepreneurial ecosystem will be effectively achieved through creating functional structures benefitting both the locality (municipality) and the local entrepreneurs.
By linking together the region’s stakeholders and establishment of a new development strategy, we aim to increase economic value of the region and improve local socio-economic conditions. Kakheti region initiative will serve as a pilot for other regions in Georgia, and their representatives will be invited to join the developed Regional Branding scheme once it will be established.
Planned project outputs will facilitate the knowledge transfer, networking, and establishment of functional structure – Regional Branding Platform.
A1: Database of local and regional organizations, producers and service providers in Kakheti region
A2: Awareness raising meeting, Telavi, GE
A4: Local meetings regarding the Regional Branding platform
A5: International workshop, Telavi, GE
A6: Establishment of Regional Branding platform and pilot session of Certification Committee, Telavi, GE
A7: Development of Marketing strategy and Design Manual
A8: Set of recommendations for expansion to other regions
A9: Development of Catalogue
A10: Sustainability workshop & final conference, Telavi, GE.
Regional Development Agency Senec – Pezinok (Slovakia)
Association of Regional Brands (The Czech Republic)
Rába-Duna-Vág European Grouping of Territorial Cooperation with Limited Liability (Hungary)
Kakheti Regional Development Foundation (Georgia)